IT HAS BEEN years since I have induged in an It's It. Born in San Francisco, these ice cream sandwiches were wildly popular when they hit the freezer case some 40 years ago. Back then, they came in one flavor: Oatmeal cookies stuffed with creamy vanilla ice cream -- all dunked in chocolate. For any lover of chocolate or ice cream, they were definitely IT.
Today, I am happy to report that they are... still IT. The sandwiches are now all grown up -- stuffed with lots of different ice cream flavors. The chocolate and strawberry are my favorites -- but the mint gets runner-up status. The company is celebrating four decades of yumminess and National Ice Cream Sandwich Day (but of course! right?) which is tomorrow! Find them at most grocery and convenience stores.